Retail merchandising

Retail merchandising

Online means presenting relevant product and promotion to site visitors which should help boost key measure of site from performance.
Retail merchandising

1. Use of bundling
The classic retail approach of buy one get one free is commonly applied online complementary products. Like Flipkart discount to related books that it offers.
2. Featuring the best selling product prominently
featuring strongest product lines prominently is a common approach with retailers such as Firebox.
3. Expanding navigation through synonyms
range of terms which may apply to the same product the product may become easier to find if a site visitors is searching using a particular expression.
4. Use of customer rating and reviews
Reviews can be important in influencing sales
60% higher conversion
50% higher order value
82% more page view per visitor
5. Use of product visualisation system

Post a Comment

0 Comments