Information processing model in digital market

Information processing models in digital marketing

There are are some stages of information processing which can be used to review the effectiveness of an ad or promotional container for the overall page layout on site. Its stage act as a model if the side design or content is too difficult to process the customer cannot progress to the next stage.
Information processing model

1. Exposure
Is the message there long enough for a customer?
2. Attention
What graphs the attention movement colours....?
3. Comprehension
how does the customer interpret the stimulus?
4. Retention
How will can the customer record their experience?
we are going to look briefly at 2:00 and more practical information processing model 14 display ads and one for websites.

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