Ladder of engagement in digital market

How to improve an organisation through digital market

Digital ladder of engagement


 Process products and services are buying the ladder of engagement.it can create sustainable competitive advantage as customers become more engaged and more loyal to the brown in which they are involved.
Need to learn some basic steps.
Product
Processes
Brands
Ads
Ideas
Discussions
Reviews
Ratings
The upper half of the letter is higher level user generated content which encourages customers to become co creators of content product service and even system of the organisation.
The lower half of the ladder encourages customers to engage with the product ratings reviews and discussion.
Not everyone will rise to the top of the ladder only 1% 1% website visitors will 90% lock ok, 9% occasionally contribute and 1% regularly contribute.
at highest end of the ladder the virtual circles completes itself as customers its new products.
As the customer create the product they create their own demand whenever it doesn't required the basic business skill of system of communication, registrations, processing feedback, rewarding and putting into action.

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