Customers process information helps marketers

How customers process informations help marketers to communicate more clearly.

High involvement purchase

1. Problem identification
2. Information search
3. Evaluation
4. Decision
5. Action 
6. Post purchase
we can see a high involvement purchase like a ka customers go through legal us buying process from problem identification to information search to evaluation to decision to buy through two post purchase.the integrated database and integrated communications should be able to identify prospects online and close sale offline. It is the Earth nothing regardless of B2B and b2c to see e and buying models are are changing.
1. Awareness he had the need for new products.
2. Information search stage
3. Customer formulate his preferences based on product price and some promotional offers.
4. The only step missing is his post-purchase reaction to his new machine.

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