To learn review competitor used of social media

How to help review competitor used of social media.

Reach and influence

We suggest creating a simple scorecard of how will your competitors are using social media.
1.Reach and influence KPI's
Share of voice.the number of people discussing a brand and category keyword in social media.
Sentiment.
How many peoples are speaking positively about a brand
2. Engagement KPI's
Network size and growth.
the number of fans of followers of the main social network.
Social sharing
the degree to which content is sure through the network rituals on Twitter like on the other social network.
Engagement
User generated content on site.

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