Online revenue models in digital market

Online revenue models in digital market

Online revenue models in digital market


Knowledge of the range of options for generating revenue online is useful, both for inter mediary sites such as media owners portals and affiliates and for a transitional sites where the main transactional revenue may be supplemented by ad revenue for example it is also useful from media buying perspective when promoting your side since when view from the reverse direction there are all options which we explore that you have for paying for visitors either when approaching site owners direct a media agency so you need to review the option and select from media mixed which deliver the best returns. In additional to direct selling online and brokering online sales through the option arrangement there are 9 main ad revenue models that a building wave entrepreneur or establish the site owners can use to generate revenue

 1.First revenue from subscriptions access to content. A range of documents can be assessed for a period of a month or typically a year.
2. Second revenue from pay-per-view access to document. Hair payment occurs for a single access to documents video or music clip which can be downloaded it may or may not be protected with the password 3. Revenue of CPM display advertising on site like banner ads skyscrapers or rich media CPM stand for the cost per thousands where m denoted mile the site owner search at ft.com charges advertiser's rate card price 50 Euro CPL according to the number of its ads sold to site visitors. Adds may be served by the site owners on ad servers or more commonly through the third party ad network service with the display ad network space can be bought at a lower rate because it is known as a blind ad buy CPM rate are only because it is a not known where the ad will be placed.
4. Revenue from CPC advertising on site pay per click text at CPC stand for cost per click advertisers are charged not simply for the number of times their ads are displayed but according to number of times they are clicked.
 5.Revenue from sponsorship of site section or content type fixed price deal CPA or CPC deal. A company can pay to advertise a side channel for section.
6. Affiliate revenue is commission based for example, Dav displays Amazon book on his site and receive 5% of cover price at fee from Amazon.
7. Subscriber data access for email marketing the data for site owner has about its customer it is also potentially valuable since it can send a different forms of email to its customers if they have given their permission that they are happy to receive email either from the publisher or third party.
8. Ashes to customer for online research an example of company that uses this approach to attract a revenue from survey is the teen site dubit.
9.  Freemium model. In the freemium model, free features limited or tester access is given to content for an online service. Time limited trials may also be considered freemium model.

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