How to analyse your competitors are they?

How to analyse your competitors are they?

Competitor analysis

What do they offer on their website that you don't?
What are their strengths and weaknesses?
How do the compete against you?
How do you compete against them?
 Do you play to your strengths?
part of your competitor analysis explores your organisation strength and weakness .
The external analysis, on the other hand, includes opportunities and threats in the external market place.

You need to be able to answer about your competitors:
How good are your competitors website?
How good are your competitors social media platform?
What social content works for your competitors?
What Facebook content works for your competitors?
What do customers say about your competitors?
What keywords work best in your competitors PPC ads?
What inbound links are your competitors using?
Do you have enough share of voice?
How big are your competitors marketing teams and budgets?
What are people saying about your competitors?
Who are your new content marketing competitors?
Monitor your competitors
you can monitor your competitors website traffic, favourite pages in bounded links key phrases, that works in organic search images you can also find your competitors customers and prospects by attending a conference or an event even.
Alexa.com ,Hitwise.com, and compete.com are just few of the tools out there to help you with your analysis.

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